Guidelines for Writers

Stars Ablazin Media publish two titles, Western Horse UK, and its supplement, Horsemanship Journal; these titles are printed back to back and bound and distributed together. The magazine is a high-quality glossy publication, available by subscription and sold through selected equestrian retailers.

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Western Horse UK is committed to bringing the UK the best in western horsemanship from internationally acclaimed trainers, coaches and industry experts, with award-winning editorial, photography and design.

Proud to be at the forefront of western riding in the UK, WHUK caters for all Western Riders. We intend to educate, inform, and entertain those interested in western equestrianism.

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Horsemanship Journal is a supplement to the award-winning title Western Horse UK; it seeks to bring together inspiring and educational articles from horsemen and women the world over. With no bias towards one method or another, Horsemanship Journal features experts from many disciplines and schools of thought.

Article Submissions

Stars Ablazin media encourage submissions from writers who are interested in the topics we regularly cover in each magazine, but we are always open to new ideas. When submitting an article for consideration it’s helpful if you can advise which magazine you wish it to be considered for. We always strive to publish articles that are accurate and informative, with practical advice.

As a niche publication, without the backing of a large publisher, we’re seldom able to pay a fee for articles; typically our authors are motivated to share information with like-minded equestrians to help educate and promote western riding in the UK. Writing articles for our audience is also a great way to raise your profile as an expert in your field.

Western Horse UK and Horsemanship Journal writing style


As the writer, you should be well-informed, and have researched your topic carefully so the advice you share with readers can be trusted. Any facts and data quoted should be verifiable.

Title and Subtitle:

These are critical components of the article to let the reader know that the article is relevant to them. The title should be short but informative, and the subheading is typically one sentence that sums up the essence of the article.

Article format:

If you are not a professional writer and would like some helpful tools, then we recommend the use of the Hemmingway app or Grammarly. Not only do these tools check grammar and spelling, they also help you simplify your writing. Many of us write complicated sentences, when a simple one will convey the message more effectively. There are of course many similar apps available online.

We typically prefer articles with a minimum word count of 1125. Based on our average of 750 words per page, this will result in an article that covers at least one and half pages.


Relevant high-resolution pictures will make an article stand out; it is always helpful to include these with your article submission. If these are not your photographs please ensure you have the relevant permissions to use them. Permissions should also be obtained from people who are the subject of your photograph.

We prefer high-resolution digital photographs. Each photo must be 300dpi, at least one megabyte (1,000 kilobytes). Large images can be shared with us using the software, DropBox.

Infographics are an excellent way to explain complex topics. Our graphic design team can help produce these if you provide the relevant facts and information.


It is critical to the integrity and credibility of an article that you correctly reference any quotes that you include. Here is a guide to citation that you may find useful:

Author bios:

Please provide a bio for yourself as the author (150 to 200 words) to include professional credentials and experience; a photo is always nice too

Submission instructions

If you would like us to consider an article for inclusion in the magazine, please submit a Word document to

Guidance for our regular features


We pride ourselves on our training pages and have an incredible list of contributors from the UK and abroad. We publish articles designed to appeal to all levels of western horse and rider, covering all disciplines including western pleasure, trail and reining. Our training pages have won awards for their clarity of design and content.

Any content submitted for this section must be informative, educational and encouraging.   

Out and About

This section recognises that many riders want to get out into the countryside with their horses and take relaxing leisure rides.

We welcome articles on any riding activity that takes readers out of the school or show pen.

Show Scene

Here we cover the successes of UK riders, both at home and abroad.


We welcome advertorials and recommend that you contact our advertising department in the first instance;

Advertorials should be informative, but will promote a particular service or product and as such will be in the Business Focus section, or clearly labelled as an advertorial.

Advertorials are an excellent way to establish your business’s brand, promote your products or services, or to build your name as an authority in a particular area; they provide useful information to readers while promoting your product.

Theresa McCaffreyComment